Following the fame of various social networking sites is the creation of various website optimization techniques. One of the most popular schemes being considered by most businesses nowadays is the social media optimization.
Internet has paved the way to a much better interaction between individuals in the virtual world. Through social media platforms, they can easily generate contents and share or exchange them with other online users. As for businesses, these help in attracting customers by just clicking particular buttons.
All these years, people are clicking these buttons without knowing their primary function as a marketing tool.
Companies use numerous methods to further develop their online strategies and boost their virtual presence. Social media optimization (SMO), a term coined by Rohit Bhargava, is one of the most commonly applied methods. Unlike SEO, SMO has nothing to do directly with search engines. Nevertheless, it also targets to drive traffic and to attract audience to a particular site with the help of channels.
To explain briefly, SMO is all about optimizing the website and its content through sharing in different social media and interacting sites. It enables the driving of web traffic, interaction, and conversation while learning something about the target audience.
SMO is much concerned with what the users are recommending and how these can help the site rank higher. Yes, this is true. Once the user clicks the “like,” “share,” or “+1” then he is helping the site because this counts as a “vote” to the quality of the content.
There are various types of SMO. These include the following:
- RSS feeds. The acronym RSS stands for either Really Simple Syndication or Rich Site Summary. According to many Internet enthusiasts, this service has revolutionized the way people search for web content. Why is this so? This is definitely not as simple as subscribing or feeding readers with news. More so, a simple text submitted to feed directories will absolutely allow subscribers to view content within a short span of time. Thus, taking advantage of this service is really beneficial to the one who publishes the page and the owner of the site.
- Networking sites. Through features from Facebook, Twitter, and Google+ pages, one may recommend the page and search engines can make use of the recommendation to properly rank and index results pages.