Okay, someone is going to lose their job over this one…

PHILADELPHIA (CBS 3) – According to local officials, the Bayer Aspirin Company will be deploying a nationwide mass mailing ad campaign that seems a little “misguided.”

Between May 20 and May 29, the Aspirin Company will be sending out 178,000 envelopes. Of those envelopes, 33,561 will contain a sample of Bayer Aspirin Crystals, which is a white powder.

Lets see, sending white powder in envelopes to thousands of people not expecting envelopes filled with white powder….hummm, what could possibly go wrong with that?

[h/t] Holy Coast